The best sounding guitar China－
Grand Reward Education & Entertainment
Grand Reward Education & Entertainment (GREE) was established in
October 1995, and is one of the foremost quality stringed
instrument manufacturers in the world. Mr. C. W. Tsai, the owner
and C.E.O. of GREE, has over 40 years experience in the
professional guitar business. Frank Tsai, the general manager of
GREE, has helped countless customers, developing more than a
thousand guitar models over the course of the past 12 years.
With this combination of many years experience and great passion
for guitar manufacturing, GREE serves more than ten OEM
customers who are listed in the top 225 of musical instrument
manufacturers, as well as promoting its own brand name: Farida.
The GREE factory is located in Guang Dong province, in southern
China. GREE owns a 120,000 sq. ft. multi-storey facility, on
180,000 sq. feet of land. Here, 900 employees, including a
highly skilled production staff, handcraft 13,000 instruments
monthly. These excellent products are exported around the
world—55% of production output goes to the USA, and another 20%
is exported to Japan.
GREE is very proud of its outstanding acoustic guitars,
especially the handcrafting and sound quality. “We are currently
building the best value products for marketing throughout the
world”, said C. W. Tsai, “thanks to our excellent Chinese
workforce, production processes (including the technology to dry
different kinds of wood), as well as great hand craftsmanship,
and the details we put into the products”.
feature of GREE is our fully computerized R&D department, which
is able to develop new models efficiently, and help our
customers keep up with rapid changes in marketing trends. On
average, GREE creates more than 150 models a year, including
many award winning instruments. The Farida D-52 NS won the
"Total Guitar" magazine 5 stars award in April of 2007. The D-62
AN was awarded "5 Star Guitarist Choice" on "Guitarist" magazine
in January of 2007, and M-2 NS was awarded "Guitarist Choice" on
the same magazine in November 2007. And this year the Farida
J-66 N has been awarded "5 Star Best Buy" in the October issue
of Total Guitar magazine.
“We can not slow down,” says Tsai. “There is still a long way to
go, but our friends and customers encourage us to keep working
and learning together. Making instruments is a lifetime career.
Our family and I will be with you all the time.”